Bas van Kesteren is Global Head of eCommerce at Opella, leading global digital strategy and commercial operations across DTC, ePharmacies, social commerce, quick commerce, and e-retail. 

Bas’ expertise spans digital transformation at SparkOptimus through key commercial, digital, and marketing roles at FMCG and retail powerhouses - including Heineken, Ahold, AB InBev, Reckitt, and Sanofi. Throughout his career, he has partnered closely with cross-functional marketing, brand, and technology teams to launch innovative digital route-to-market strategies, optimise media and performance marketing, and modernise commercial capabilities worldwide.