Tech Week Singapore 2025

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Optimizing the Checkout Process: Strategies to Reduce Cart Abandonment

08 Oct 2025
eCommerce Retail Revolution & CX Theatre

This session explores practical strategies to optimise the checkout process and reduce cart abandonment. Learn to identify common friction points, streamline the user experience, leverage data-driven insights, and apply simple yet proven techniques that boost engagement and conversion rates in e-commerce.

Speaker(s)
Esther Tan, Global Director, Marketing & E-Commerce - Plaza Premium Group

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