2027 Conference Theatres

One Connected Customer Journey.

Our conference brings marketing and commerce together to examine how customers discover, trust and purchase in a rapidly changing landscape.

In 2027, let's explore the future of digital growth across two dedicated theatres:

Intelligent Marketing Theatre
Connected Commerce Theatre

Intelligent Marketing Theatre

Reinventing Marketing for the New Discovery Era

Key Focus Areas include:

Redesigning Marketing from the Inside Out
Why the Single Customer View Failed, and How to Fix It
Protecting Your IP: Ownership, AI Labelling and Governance
Keep Your Brand Voice While Scaling with AI
Being Found Is Good. Being Recommended Is Better: The GEO and AEO Playbook
Correcting the AI Record: Protecting Your Brand from False Answers
When Execution Costs Less, Where Does Agency Value Come From?
When Search Answers Carry Ads, Where Does the Budget Go?
From AI Pilot to Scale: What Worked and What Failed?
The Measurement Reset: Proving Marketing Impact Beyond the Click

Connected Commerce Theatre

Commerce in an Agentic Era

Key Focus Areas include:

Building Secure, Trusted and Commercially Ready Agentic Commerce
Map the Workflow for Effective Agent Deployment
Built to Be Chosen: Optimising the Digital Shelf for the AI Shopper
Every Channel Wants Your Budget. Where Should the Next Dollar Go?
Scaling E-Commerce Without Sacrificing Profitability
The Trust Economy: Rethinking Customer Experience for 2027
Where Is AI Actually Paying Off in Commerce?
The Supply Chain That Thinks Ahead: From Planning to Delivery
Scale vs. Localization: How to Drive the Right Balance
Turning Trust into Growth in Livestream Commerce

Hear From Our Past Speakers

I had the privilege of speaking at eCommerce Expo | DMEXCO Asia 2025 on the topic: ”Micro, Macro or AI: Who (or What) Really Moves the Needle?” We unpacked what truly drives results in the attention economy - from trust to reach, from humans to machines.
Thank you to the team for inviting me to speak and for creating a platform where these conversations move beyond buzzwords into strategy and action.

Head of Experiential Marketing, East Asia
Schneider Electric

Seeing a hall filled with almost a hundred professionals passionate about decoding shopper behaviour reminds me how fast the retail landscape is evolving and how vital it is
to bridge human psychology with technology and data. Looking forward to my next speaking opportunity to continue these meaningful conversations shaping the future
of retail and eCommerce.

Master Transformation Strategist,
Axxelerated Transformation

Had a stimulating discussion at eCommerce Expo | DMEXCO Asia 2025. I had the honour of participating in the panel discussion titled “From Reactive to Predictive: How AI
& Autonomous Systems Are Reshaping Supply Chain Agility & Decision-Making. A special appreciation to my fellow panelists and our moderator, and to the event organisers for orchestrating a remarkable gathering at the Sands Expo & Convention Centre.

Head of APAC Pixel Supply Chain Planning & Operations, Google